Karthik Aaryan and Vidya Balan’s ‘Bhool Bhulaiyaa 3’ is one of the most exciting Hindi films of this year. Public excitement is increasing for the release of the film. The teaser of the film was recently released which received a positive response from the audience.
While young star Karthik Aaryan is going to play the leading role in ‘Bhool Bhulaiyaa 3’, Vidya Balan, who won the hearts of people in the first film of the franchise, is returning this time. Tripti Dimri and Madhuri Dixit are also playing important roles in the film. The film has begun to reap the benefits of the people eagerly waiting for ‘Bhool Bhulaiyaa 3’ to be released on Diwali. Now there is news that director Anees Bazmee’s film has got a fantastic non-theatrical deal.
The film’s budget was recovered before its release
According to a report by Pinkvilla, the makers have signed a deal worth Rs 135 crore for digital, satellite and music rights of ‘Bhool Bhulaiyaa 3′. A source related to this case said, “Due to the success of Bhool Bhulaiyaa 2, Netflix has given a huge amount for the digital rights. Satellite rights are owned by Sony Networks. The second music has been priced internally by T-Series (makers of Bhool Bhulaiyaa 3) and the team is busy extracting huge profits from its music as the album has 5 superhit songs.’
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‘Bhool Bhulaiyaa 3’ has recovered a large part of its budget from non-theatrical deals. Producers Bhushan Kumar and Anees Bazmee have left no stone unturned in preparing the film on a large scale. The source said, “Bhool Bhulaiyaa 3” has been made in 150 crores, a large part of which has been recovered from back-end deals.
Because of this the film got a big deal
The report further stated that this year has been very good for horror-comedy films. Because of the repeat value of this genre, such films are also very popular on digital and satellite, so ‘Bhool Bhulaiyaa 3’ has got very good deals from non-theatrical partners. Kartik Aaryan also has a huge fan base in the youth, due to which digital players are often ready to do premium deals. Let us tell you, ‘Bhool Bhulaiyaa 3’ is being released in theaters on Diwali and Ajay Devgan’s blockbuster film ‘Singham Again’ (Singham 3) will also be released with it. Recently it was reported that there have been non-theatrical deals worth Rs 200 crore for Ajay’s film. In terms of stardom, Ajay’s stature is definitely bigger than Kartik Aryan’s. And ‘Singham 3’ has a huge cast with Ajay which includes names like Kareena Kapoor, Deepika Padukone, Akshay Kumar, Ranveer Singh and Tiger Shroff.